Ford F-150 EcoBoost

It's not going to be easy to convince truck buyers that they can have all the power, performance, and durability of a V-8 with just six cylinders, but that's the task in front of Ford with its new 3.5-liter V-6 EcoBoost engine for the new F-150. Maybe you've seen the first installment of Ford's torture test campaign, rolled out as a multipart Internet short-form documentary with the "Dirty Jobs" guy, Mike Rowe, highlighting all the tests Ford put the new engine through in six months. Hot news today.